I wanted to give Gypsy Mama a new, brighter image, so I found amazing Alice who has walked me through the whole process of rebranding -- first, finding a great new name: Wrapsody. Together with a great designer we created the wrapsody logo, with the special swirl at the bottom -- you may see a wrap unfurling there, or a cradled babe, a bit of a music note -- everyone seems to find a different face in the image, which I love. Next, there was our bright new color palette, new photographs that better showcase our unique and beautiful fabrics, a brand new, comprehensive instructional DVD, and a new website!
As I move through the rebranding process, you'll find that some things will have the new wrapsody logo, while others still bear the Gypsy Mama logo. Due to the scope of this project, it has been a gradual transition, and I appreciate your understanding!
A major focus of the new brand is an even greater commitment to sustainable business. I have already focused on fairly traded products with envionmentally safe fabric dyes, supporting local businesses where possible, becoming Green Office Certified, and using natural or recycled fabrics in our products and office construction. Now, I've made even greater strides toward environmental sustainability:
I've added a new product you'll see soon on the website: head wraps to match our Bali Stretch wraps. Also, you'll soon find instructional clips from our DVD right here on the website.
I am so excited about all of these changes, and I hope you are, too! I've worked hard to make our products even better and more accessible to you, and appreciate all the support you've given Gypsy Mama over the years. Thank you!
Happy babywearing,
Kristi Hayes
Sole Member, Gypsy Mama, LLC
& the Creative Mind behind the Wrapsody baby carrier
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